WILTSHIRE COLLEGE, LACKHAM
*20th March 2013 *
*9.30am – 12.30pm *
Intellectual property rights provide legal protection for some of the most important aspects of a brand e.g. the name, logo, design, and sometimes the product itself.
This presentation which will cover the four main areas of intellectual property (trademarks, patents, designs and copyright) and will unravel the mystery and introduce you to the world of IP offering lots of examples to demonstrate how it can be used to benefit a business and will also give participants a good overview of intellectual property and how it can impact on SMEs.
96% of companies do not know the value of their business IP
74% of companies are unsure of who owns the IP in their logo, website, drawings etc
14% of companies are aware that disclosure of an invention before filing will invalidate a patent application
Attendees will gain a good understanding of different types of IP, what IP they already have and how to protect them.