*Develop Your Own Marketing Plan*

Who ~ FREE two-day workshop for South West SME’s

Where ~ Boutflour Hall, Royal Agricultural University, Stroud Road, Cirencester

When ~ Day 1: Wed 19 February 2014, 10.00am-4.00pm Day 2: Wed 26 February 2014, 10.00am-4.00pm

Leading marketing experts will assist you in starting to create different sections of the plan, explaining how to identify a competitive advantage, deliver value to customers and drive profitable growth. Topics include:
 Setting a clear business mission and specific objectives
 Analysing the internal and external business environment
 Understanding customer / competitor / supplier behaviour
 Building on business strengths and recognising weaknesses
 Seizing opportunities and limiting potential threats
 Identifying competencies to gain competitive advantage
 Establishing a criteria for segmenting your marketplace
 Selecting product, pricing, distribution and promotional strategies
 Managing implementation (timing, budgets, stakeholders)

*This two-day course is aimed at qualifying businesses with less than 12 hours of business assistance from the Environmental iNet. (For businesses with 12 hours of assistance or over there will be a reduced fee of £200 per attendee).
Delegates will leave with a framework, tools and techniques for the development of their own marketing plans*

To register please email Environmental iNets